The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Havas Creative Group
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Best of Branded Entertainment
Points: 90.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Games / Gaming
Points: 45.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+
Category: Cinema Advertising
Points: 45.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+
Category: Television & VOD / Over 60 Seconds - Single
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online / Gaming
Points: 45.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle
Category: Brand Partnerships
Points: 45.00
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste
Category: Craft / Photography
Points: 45.00
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima
Category: Craft / Use of Technology
Points: 45.00
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima
Category: Innovation & Transformation / Innovation in Out of Home
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: User-Generated Content
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Active Engagement / Call to Action
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Brand Voice
Points: 21.00
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Digital Design
Points: 21.00
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Mobile Applications
Points: 21.00
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste
Category: Billboards & Transit / Series
Points: 21.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Stunts & Activations
Points: 21.00
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever
Category: Physical Items
Points: 21.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Community Building
Points: 9.00
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas
Category: Brand Partnerships
Points: 9.00
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Utility
Points: 9.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Gaming / Online
Points: 9.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Use of Gaming as a Tool
Points: 9.00
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Craft / Use of Technology
Points: 9.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle
Category: Public Relations
Points: 9.00
I Don't Remember
Agency: HOY by Havas / Argentina
Client: ALMA
Category: Stunts & Activations
Points: 9.00
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Products
Points: 9.00
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Innovation & Transformation / Innovation in Design
Points: 9.00
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group
Category: Products
Points: 9.00
Grandma
Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client: Loto (French national lottery)
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: UX / UI / User Experience / CX / DX
Points: 3.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Brand Integration
Points: 3.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Streaming and Influencer
Points: 3.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Games / Gaming
Points: 3.00
Petra Milk
Agency: BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client: Grupo Petropolis
Category: Physical Products
Points: 3.00
NAVerse
Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris
Client: Narcotiques Anonymes
Category: Metaverse
Points: 3.00
NAVerse
Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris
Client: Narcotiques Anonymes
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Social Media Post / Series
Points: 3.00
The Real Self Checkout
Agency: Havas / London + Havas Studios / London
Client: ASDA / Breast Cancer Now / CoppaFeel!
Category: Out of Home / P.O.P. & In-Store
Points: 3.00
The One-Word Dictionary
Agency: BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client: HERSHEY's
Category: Editorial / Books
Points: 3.00
IĆ
Agency: BETC / Paris + Heetch / Paris + Gum / Paris
Client: Heetch
Category: Low Budget
Points: 3.00
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever
Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence
Category: Physical Product / Promotional
Points: 3.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Stunts & Activations
Points: 3.00
I'm Possible Billboards
Agency: Havas Middle East / Dubai + Mediacom / Dubai + Red Havas Middle East / Dubai
Client: adidas
Category: User-Generated Content
Points: 3.00
When Family is Everything
Agency: Havas Middle East / Dubai
Client: adidas
Category: Social Post / Real-time Response
Points: 3.00
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney
Client: Australian Federal Police
Category: Online / Branded Podcast
Points: 3.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle
Category: Events & Experiential
Points: 3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
User-Generated Content
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Brand Voice
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Digital Design
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Stunts & Activations
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Physical Items
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Community Building
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Bronze Pencil
Points:
9.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Craft / Use of Technology
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Public Relations
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
ALMA
Title:
I Don't Remember
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Products
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
United Health Group
Title:
Outcare
Category:
Products
Award:
2023 Pharma Bronze Pencil
Points:
9.00
Client:
Loto (French national lottery)
Title:
Grandma
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Brand Integration
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Streaming and Influencer
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Grupo Petropolis
Title:
Petra Milk
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
ASDA / Breast Cancer Now / CoppaFeel!
Title:
The Real Self Checkout
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
HERSHEY's
Title:
The One-Word Dictionary
Category:
Editorial / Books
Award:
2023 Design Merit Award
Points:
3.00
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Physical Product / Promotional
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
adidas
Title:
I'm Possible Billboards
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
adidas
Title:
When Family is Everything
Category:
Social Post / Real-time Response
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online / Branded Podcast
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
